Illustrators and graphic designers use visual concepts to communicate ideas and information.
They use design software or work by hand to create appealing layouts for advertisements, illustration and web design.

Responsibilities 

Create visual concepts that inspire and captivate audiences

Develop aesthetically appealing layouts

Create advertisements, reports, logos, and packaging

Use design elements like colour, composition, typography, and imagery

Apply visual hierarchy and page layout techniques

Optimise the user experience

Purpose: The purpose of illustration and graphic design is to create visual media that is appealing to the target market. 

The word Photography literally means 'drawing with light', which derives from the Greek photo, meaning light and graph, meaning to draw.

Responsibilities

Capture images: Use natural or artificial light to take photographs of people, places, and things 

Plan and compose: Analyse and plan the composition of photographs 

Edit and enhance: Use photo-enhancing software to crop, edit, and prepare photographs digitally 

Market services: Advertise services to attract customers 

Tell stories: Use their knowledge of light, composition, and perspective to create images that convey emotions or tell stories 

Specialisations

A photographer takes pictures to capture moments in time, tell stories, or convey emotions.

Some photographers specialise in studio work, while others focus on exploring the natural, outside world.

Sound design is the art and practice of crafting auditory experiences to enhance storytelling and evoke emotions in visual media. It involves creating, manipulating, and integrating audio elements like sound effects, music, and dialogue to create immersive and engaging environments for viewers or audiences. 

Key aspects of Sound Design:

Enhancing Storytelling: Sound design helps to bring a story to life by creating a sense of place, time, and atmosphere. 

Evoking Emotions: Sound can be used to amplify emotional impact, guide the audience's feelings, and create a more engaging experience. 

Creating Immersive Environments: Sound design can make a scene feel more realistic, adding depth and texture to the audio landscape. 

Technical Aspects: Sound designers work with a range of audio elements, including recording, editing, mixing, and processing sounds. 

Examples of Sound Design Elements:

Dialogue: Ensuring clarity and accuracy of spoken words. 

Sound Effects (SFX): Creating realistic or stylised sounds for various actions and events. 

Foley: Recreating sounds in a studio to enhance realism (e.g., footsteps, rustling clothes). 

Music: Composing or selecting music to set the mood, enhance emotions, and build tension. 

Ambience: Creating a realistic or stylised background soundscape. 

Voice-Over: Using a narrator's voice to provide context or narration. 

In essence, sound design is a collaborative process where sound elements are carefully chosen and manipulated to contribute to the overall artistic vision of a production, making it more engaging and impactful for the audience.

A videographer captures, edits, and produces videos for a variety of customers and purposes.
They use their technical skills and creativity to tell visual stories and/or report fact.

Responsibilities

Camera operation: Set up shots, operate cameras, and adjust lighting and sound 

Planning: Work with customers to determine project goals, scout locations, and create storyboards 

Editing: Use software like Final Cut & Adobe to edit footage and finish products 

Post-production: Assist with tasks like film and sound editing 

Collaboration: Work with customers, creative directors, and other creatives 

Specialisations

Cinematography, Camera operation, Video editing, Technical skills, and creative vision. 

Videographers can work independently as freelancers or as part of a team. Their responsibilities vary depending on the project.